Beru Kids take its mission to produce sustainable fashion that’s made in LA very seriously—they source nearly 100% of their fabric in LA, both deadstock and organic.
Founder / owner Sofia Melograno and her business partner Roxanne Pedroza, who also serves as the brand’s creative director, bring their own ethics into everything they do at the California-cool brand. Here, they reflect on what matters to them—and how that impacts every piece they design and sell.
Made in LA
Roxanne: “Beru Kids was born in LA, and that’s where we plan to stay. Our factories are in LA, and we have a close connection and relationship to our entire supply chain. One thing that’s important to us is making sure everyone who works on Beru Kids is paid a living wage. The fashion industry is one with a great deal of waste, so we’re focused on the sustainability of the brand. We’ve got a small team, but we’re all aware and focused on making ethical and sustainable decisions for the brand and the consumer.”
Sofia: “When starting Beru Kids, I had originally considered manufacturing overseas. However, that plan changed as soon as I drove through the Garment District in Los Angeles and saw the very visible poverty. It was shocking, and ultimately pushed me to commit to manufacturing in Los Angeles as a way to support our local economy. We spent the first year of Beru Kids entirely focused on building out a sustainable supply chain, which meant finding the best factories in Los Angeles. We work with two main factories right now, one of which is a sustainability-focused factory that manufactures for a number of well-known LA-based brands. They have really set the standard for sustainable and ethical domestic production. The other factory we work with is smaller with only about five to ten sewers, primarily women. We are always looking for ways to improve and add to our sustainability mission.”
Socially Conscious Sourcing
Sofia:“Fashion is the second-largest polluting industry after the oil industry, and we knew we wanted to find a way to create really cool, different apparel that moms and kids loved while also being environmentally conscious. We started buying fabric leftover from larger fashion brands or fabric liquidated to dead-stock warehouses and repurposing it to add to the collection. We use a combination of 100% certified organic material for sweatshirts and graphic tees and then dead stock for items like bomber jackets and dresses. We’re very aware of the choices we’re making in production and manufacturing.”
Roxanne: “We’re all about making sure our fabrics are biodegradable and not creating any extra waste, down to our packaging. We use recycled materials for hang tags and bags. Moms are aware of what they feed their kids, and we wanted to make sure they could be aware of what they’re putting on their kids, too. Our goal was to create a line of children’s apparel that reflects the decisions parents make every day for their children.
Sofia: “Our demographic is socially conscious and aware of what’s going on in the world. We speak in style and in mission—we created a marriage equality capsule and donated 25% of revenue to the Human Rights Campaign. We saw it as an opportunity to get kids in conversation about what’s going on in our country and the world.”
How They Dress
Sofia: “I like the classic, everyday style with an occasional statement piece. I’m very practical: a great bag and a really cool pair of boots. I prefer to splurge on pieces that I can have forever rather than have just for a season before it falls apart. ”
Roxanne: “I’m from Texas, but I spent summers in LA, so my style embraces both locations. My vintage Levi’s are my go-to paired with a good jacket and a pair of boots. My background has been in men’s fashion with a focus on California luxury brands, so I really love clothes that are fun and forward, but that you can wear anywhere.”
Roxanne: “We’re not moms, but we saw an opportunity for a sustainably-focused kids brand, and we knew it was important to bring in that perspective. We have moms come in and give their input, we have kids in and out of our office everyday. We take what they say seriously. If they don’t like how something feels, we change it. ”
Sofia: “We’re very close to our customers. Children’s style is an extension of their parents, and we want our clothes to help them find their own sense of style.”
Roxanne: “One of our main models is this adorable four-year-old boy who has his own style. He loves our knit joggers and pulls them up above his shins. He’s got his own little look.”
“West Coast Style, East Coast Sensibility.”
Sofia: “We aren’t that brand that does the ruffles and the florals—our aesthetic is an everyday west coast style with east coast sensibility.”
Roxanne: “We pull inspiration from high fashion, but we keep a level of polish and refinement. We want kids to feel cool but have it be age appropriate. Our girls collection is feminine, but more sophisticated. Our boys collection is casual, comfortable cool with a touch of surf. We look to see what the cool kids are wearing in town, and then create a collection that’s connected to moms and what they want to put their kids in.”
Want to try out Beru Kids in your next box? Ask your stylist for picks from their Spring 2018 collection.